A Veterinary Logo and Branding Design

Behind Animal Therapy stands Elisabeth. Elisabeth does therapeutic riding for kids as well as physiotherapy for dogs and horses. She reached out to me to design a veterinary logo that represents her love and passion for working with animals.

Soon I created the entire stationary, new website, brochures and posters.

Health + Animals

Animal Therapy


Project Details:
Art Direction

Mood Board

Elisabeth and I agreed that the logo should be an illustration. I prepared a Pinterest Mood Board with inspirational samples. That way, it was easy to share ideas and thoughts with the client.

My client was already pretty sure about the color scheme she wanted. Elisabeth wanted her logo to be teal, her favorite color. Good thing that teal represents devotion, trustworthiness, and reliability.

Digital Illustrations

Elisabeth’s pets were the inspiration in pursuing a career dedicated to animals. It was an obvious choice to have her furry friends be models for her corporate identity.

Elisabeth sent me her favorite photos, which we used to make minimal illustrations.

The Logo

We then created two variations of the logo. One with the icon containing the illustration of Elisabeth, her horse Tobey, and her dog Nasca. This logo has lots of details, which is ideal for bigger displays such as the back window of a car. For smaller purposes, we created two mini icons, each showing one of Elisabeth’s pets.

Corporate Identity

I developed a full spectrum of stationery with the new corporate logo, including business cards, letterheads, and stickers.

veterinary logo and corporate identity





I created Elisabeth’s website using Squarespace. We chose a theme that was easy to navigate in both languages: German and Italian. I modified it to fit Elisabeth’s content the best way possible. The website is very informative and gives people a good insight into Elisabeth’s services.

Anja took a creative approach to doing design work for my company. She introduced ideas and took initiative that improved on my concept and the final result.

— Elisabeth Reso, Founder of Animal Therapy