A Wholesale Catalog Design for Home Decor
The catalog is the selling feature for Torre & Tagus. The wholesale company releases a new collection twice a year, which means the catalog comes out twice a year as well.
At the beginning of my time at Torre & Tagus, we did a major re-design of the catalog. The re-design included a modern layout and the introduction of lifestyle images.
Industry:
Wholesale Home Decor
Client:
Torre & Tagus
Website:
torretagus.com
Project Details:
Art Direction
Editorial Design
Set Styling
The Catalog Design Process
I designed five catalogs during my time at Torre & Tagus. One catalog had about 100 pages. The design process of such a big catalog started with a photoshoot of 450+ items in-house. I assisted the photographer and decorated the items with props.
After helping with the art direction of the photoshoot, I edited and retouched the images in Photoshop.
The final step of the design process took place in InDesign, where I arranged the images and copy in the layout. During this process, I followed a grid that I had designed earlier.
